- Switch on the “Paid partnership” label when you post.
- Start the caption or message with “Ad”.
- In video or audio, say it or show it at the start too.
Disclosing ads
How to tell people when you are being paid, in plain words: one short list, the rules we ask you to follow, and how to label an ad on each platform.
Tell people when you're being paid
- Put “Ad” at the start of every caption, title or message that promotes a brand you earn from, and on screen at the start of a video.
- Switch on the platform's paid-partnership or branded-content tool as well, wherever it has one.
- Make it easy to see: not tucked among hashtags, not only in your bio, and in the language your audience reads.
- Say only what you really think and have really tried. Never invent a review, a result or an experience.
- Gifted products and commission both count. If you got something for it, say so.
- We label what we generate for you to share, but you are responsible for what you post.
Disclosure policy
Version of October 14, 2026
This policy applies to everything you publish that promotes a brand through Famoka: posts, videos, stories, livestreams, newsletters, blog posts, podcasts and messages. It applies whether you earn commission, a fee, a gift or anything else of value.
Every such piece of content must say, clearly and before the first mention of the product, that it is an advertisement. The simplest wording is “Ad”. Where a platform has a paid-partnership or branded-content tool, switch it on as well.
The label must be easy to notice without clicking or scrolling, written or spoken in a language your audience understands, and not mixed in with other hashtags or hidden in your profile.
You must say only what you honestly think and have honestly experienced. You must not invent reviews, results, discounts, testimonials or audience numbers, or pretend a product is yours when it is not.
Links, captions and pages that we generate for you carry an ad label. If you edit them, the label stays.
If content breaks this policy we may pause your links and, for a confirmed breach, withhold earnings from the content concerned, with a reason and a way to appeal. Repeated or serious breaches may end your account.
Rules differ by country and change. The notes for the United States, the United Kingdom and the European Union are guidance, not legal advice; you are responsible for following the law where you live and where your audience lives.
How to label an ad on each platform
TikTok
- Switch on the platform's branded-content setting before you post.
- Start the caption or message with “Ad”.
- In video or audio, say it or show it at the start too.
YouTube
- Tick “Includes paid promotion” in the video's details.
- Start the title with “Ad”.
- In video or audio, say it or show it at the start too.
- Switch on the “Paid partnership” label when you post.
- Start the caption or message with “Ad”.
X
- There is no tool to rely on here, so the label is up to you.
- Start the caption or message with “Ad”.
- Switch on the “Paid partnership” label when you post.
- Start the caption or message with “Ad”.
Snapchat
- There is no tool to rely on here, so the label is up to you.
- Show “Ad” on screen, large enough to read, for as long as the product is promoted.
- In video or audio, say it or show it at the start too.
Twitch
- Switch on the platform's branded-content setting before you post.
- Start the title with “Ad”.
- In video or audio, say it or show it at the start too.
Threads
- There is no tool to rely on here, so the label is up to you.
- Start the caption or message with “Ad”.
- There is no tool to rely on here, so the label is up to you.
- Start the caption or message with “Ad”.
Website or blog
- There is no tool to rely on here, so the label is up to you.
- Write “Ad” before the first mention or link, not at the bottom.
Newsletter
- There is no tool to rely on here, so the label is up to you.
- Write “Ad” before the first mention or link, not at the bottom.
Podcast
- There is no tool to rely on here, so the label is up to you.
- Write “Ad” before the first mention or link, not at the bottom.
- In video or audio, say it or show it at the start too.
WhatsApp channel
- There is no tool to rely on here, so the label is up to you.
- Start the caption or message with “Ad”.
Telegram channel
- There is no tool to rely on here, so the label is up to you.
- Start the caption or message with “Ad”.
What the rules say where you live
United States
The FTC's Endorsement Guides expect a clear and conspicuous disclosure of any material connection, such as money, free products or commission, next to the endorsement. “Ad” at the start works; a label at the end of a long run of hashtags, or only in your bio, does not.
United Kingdom
The ASA's CAP Code and the CMA's guidance expect ads to be obviously identifiable: “Ad” at the start, before anyone has to click “more”. “Gifted” or “thanks to” on its own is not enough when you are paid or earn commission. The CMA can fine businesses and creators directly.
European Union
Hiding that content is advertising is an unfair commercial practice under EU law, and national regulators expect the commercial purpose to be clear at first sight. Use the word for “ad” your audience reads, such as “Ad”, “Anzeige” or “Publicité”.
Elsewhere
Local rules may differ. Treat the notes for the United States, the United Kingdom and the European Union as a baseline and follow the law where you live.