How paid briefs work for creators

A paid brief is a brand paying for content itself, not for what it sells: a set fee for each piece it approves, a monthly retainer, or a bounty for reaching a goal. This lesson walks through one from start to finish.

How a brief works

A brand writes a brief: what it wants made, the deliverables (a video on TikTok, a post on Instagram), the pay, the due dates and what it may do with the content. You apply; once the brand picks you, the brief becomes a job. The money for the work is set aside before you start, so you know it's there.

Before you apply

• Read the written requirements. They're what your work is judged on, and a brand can only reject work for missing one of them.
• Read the licence. It says where the brand may use your content and for how long: only in your post, on its own channels, or in its ads too. A badge shows when a brief asks for more than use in the brand's own posts for a year.
• Check the product. Some briefs send you the product first. Your address is stored sealed, used only to get it to you, and erased once it's no longer needed.

Handing in

Hand each deliverable in on its own, before its due date. Drafts are private: only the brand's reviewers see them until they're approved. When you post, the label goes first, as always.

Review and revisions

• The brand has 5 business days to review your work; if it doesn't answer, the work is approved.
• It can ask for changes up to the brief's number of revision rounds (2 unless the brief says otherwise, never more than 3).
• A rejection must name a written requirement the work missed.
• If the work is rejected after the revisions, you're paid a kill fee of 50% of the fee.
• If you think a rejection is wrong, you can dispute it and our staff decide.

Getting paid

Approved work is held for 7 days, then it's paid with your other earnings.

Your content stays yours

You keep ownership of everything you make. The brand gets a written licence for each piece: where, for how long, in which countries and what it may change. Briefs that ask for synthetic versions of your face or voice, for training AI, or for ownership of your work are refused. If you find your content used outside its licence, report it from your content page and we'll look into it.