Ad label checker for captions and titles
Paste a caption, title or description and see whether the ad label is where the platform wants it, with the fix.
Nothing you type leaves your browser: it isn't sent or saved, and it's gone when you close the page.
Common questions
Why does the label have to come first?
Captions are cut off after a line or two, and a label after “more” or at the end of a run of hashtags is easy to miss. Regulators say a label people can miss doesn't count.
Are #sp, #spon or #collab enough?
No. Abbreviations and vague tags don't tell people clearly that it's an ad. “Ad” is short, understood everywhere, and the label UK regulators prefer.
Is the platform's paid-partnership setting enough on its own?
Use both: the setting where the platform has one, and the word in the caption or title.
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