Demos sell a first look. Tutorials, reviews and comparisons reach people further along: they've heard of the tool and want to know how to use it, whether it's good, or which one to pick. These people are close to signing up.
Tutorials
Teach one job, end to end: “how to send your first invoice”, “how to set up a weekly report”. People searching for that are already users or about to be.
- Name the job in the title, the way people would search for it.
- Use chapters on long videos.
- Put your link in the first lines of the description, after the label, and tell people what it's for (“start a free trial”).
Reviews
A review people believe says what you used the product for, for how long, what's good, what isn't, and who it's for and who it isn't for. Name the flaws: a review with no downside reads like an ad even with the label, and the viewers who sign up anyway are the ones who stay.
Comparisons
- Compare tools on the same task, with the same data, and show the result.
- Use facts you've checked, and say when you checked them: prices and plans change.
- Be fair to the products you don't earn from. Never claim something about a competitor you can't back up.
- Say which one you earn from. The label covers the video; saying it out loud covers the comparison.
“I switched to…”
A true switching story is one of the strongest formats: what you used before, why you left, what changed. Only tell it if it happened.
Never invent
No made-up results, screenshots, testimonials, discount codes or audience numbers. Besides being against our terms and the law in most places, invented claims are the fastest way to lose an audience that took years to build.
Check yourself
A quick check. Nothing is sent anywhere.